NFRA and participating brands, along with well-known in-school marketing company, Young Minds Inspired (YMI), will be bringing frozen foods to families this fall with a new school educational outreach program targeted toward children ages 8-11. Primary messages and resources are focused on making informed eating decisions for every meal occasion and bringing families together at mealtime with the quality and convenience of frozen foods.  

Promotional features include: Curriculum Materials for Teachers, Students and Families will be distributed to 20,000 schools in September, and will be available to NFRA members year-round; Consumer and Teacher Sweepstakes; Idea and Resource Book for promotion locally; and themed Point of Sale Materials for creating excitement in-store.

Explore these New Promotional Opportunities in October

Pomotion Works!

Frozen foods offer a variety of options for a balanced diet, are packaged to promote portion control, and are perfect component for creating a family meal. Promote October Cool Food for Kids and use the platform to get important healthy frozen food messages to a key target audience.   

NFRA’s October Cool Food for Kids Point of Sale will reinforce the educational messages to families while shopping in-store.

Notable October Celebrations

• October Cool Food for Kids Promotion
• National Pizza Month
• National Dessert Month
• National Seafood Month
• Halloween