NFRA ’s Marketing/Public Relations Campaign has achieved much success over the past several years. Our commitment to promoting refrigerated foods and increasing sales year-round remains strong through:
- Creating Added Excitement in the Aisles
- Delivering Key Messages about Refrigerated Dairy to Millions of Consumers
- Communicating Category Strengths and Product Innovations
- Promoting Convenience, Quality, and Taste of Refrigerated Foods
- Encouraging Healthy Lifestyles
- Educating Consumers on Nutritious, Delicious Refrigerated Options
- Providing Year-Round Promotional Opportunities for all Segments of the Industry
- Achieving Results!
The Campaign is promoting Refrigerated Foods to the Consumer through:
The newly redesigned EasyHomeMeals.com Website that provides recipes and meal solution ideas to over 2.5 million consumers year-round.
Ongoing Consumer Media Initiatives in print and radio resulting in over 250 million impressions each year.
Stay Cool consumer e-newsletter delivering refrigerated food messages to over 100,000 consumers six times a year.
June Dairy Month FSI to over 21 million homes.
Year-Round Promotional Support for the Industry Includes:
Annual Planning Guide providing monthly ideas and resources for promoting refrigerated foods to the consumer.
New Products Newsletter highlighting new product introductions by sponsoring manufacturers.
Year-Round Point of Sale materials featuring the Cool • Tasty • Wholesome – Refrigerated Foods logo.
Promotion Works e-newsletter providing information and ideas on all NFRA’s annual promotions.
An Investment in Our Future…
All the campaign activities are funded through voluntary industry contributions. Your support of the Cool • Tasty • Wholesome – Refrigerated Foods campaign is crucial to its continuing success. Make the Investment in the Industry and Your Company Today!
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We Thank These Companies Who Generously Supported Last Year's Campaign
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